Now well into 2017 the message is the same packaging is everywhere no product should be without. However is it sustainable does it achieve the best resource efficiency , how can it improve? In this maze of ideas , solutions and answers do you need help? As there are still too few trained packaging technologists in circulation let me help either by advice or maybe pointing you in the direction of training. There is so much new technology to consider are you missing out? Would it not be nice to have a University of Packaging Innovation linked to all connected activities. Talk to me if you are interested.